What are the top 6 questions I've been asked by ambitious young marketers?

Luxury marketers, if you only follow one new brand… I strongly recommend you take a look at AZ Factory. Why? It has all the predictable...

What do you think will happen to loyalty programmes in the future? Will they largely continue as they are or evolve into something new?...

I’ve just completed six months research into the digital activities of luxury brands. I’ve looked at how their content performs online...

The other day I was looking at messages I’ve received on LinkedIn via their Inmail and Sales Navigator tools. One was from a company...

It’s been a while since my last post and, amongst other things, I’ve been busy growing older. I now need glasses for reading, but am...

This week I’m going to answer a question I’m asked almost every week… “What is fashion CRM?” There are many great definitions of CRM...

I’ve just finished a customer acquisition campaign for a retailer and we had a little budget left over, so I decided to have another look...